Stellantis Unveils Comprehensive Strategy for Growth and Strengthening Dealer Partnerships in 2025
Stellantis North America executives have outlined a detailed plan to drive growth and strengthen dealer relationships in 2025. During a closed-door meeting with dealers at the National Automobile Dealers Association (NADA) convention in New Orleans, the company’s leadership team shared strategic initiatives aimed at supporting dealers and meeting evolving customer needs.
Renewed Focus on Collaboration
- Key Initiatives:
- Consistent Incentive Programs: Stellantis aims to maintain competitive and predictable incentive programs to foster trust and stability.
- Increased Advertising Efforts: The company will return to pre-pandemic advertising levels, including a presence at the Big Game on Sunday, Feb. 9, for both Jeep and Ram.
- Product Expansion:
- Ram 1500: Offering more affordable trims and introducing the all-new range-extended Ram 1500 Ramcharger.
- Dodge Charger: Launching gas-powered models by summer 2025.
- Jeep: Introducing three all-new nameplates and three new powertrains – ICE, hybrid, and electric.
Market Context and Industry Trends
- Economic Outlook: The automotive market is expected to see a positive economic outlook in 2025, with a lower risk of recession and expected growth of 2.6%, consistent with pre-pandemic levels.
- Vehicle Sales: New-vehicle sales are forecasted to reach 16.3 million units, a 3% increase from 2024, marking the third straight year of growth[1].
- Electrification: Electrified vehicles are expected to account for one out of every four vehicles sold in 2025, with electric vehicles making up approximately 10% of the market total[1].
Stellantis’ Ambitious Targets
- Sales Growth: The company has set ambitious targets to increase sales for key brands such as Jeep and Ram, focusing on quality, customer experience, and effective inventory management.
- Dealer Sentiment: Dealers expressed optimism following the meeting, emphasizing the leadership team’s dedication to collaboration, transparency, and mutual success.
Industry Insights and Statistical Data
- Global Trends: The 2025 Global Automotive Consumer Study by Deloitte highlights key trends such as vehicle electrification, future vehicle intentions, connectivity, and mobility as a service (MaaS)[5].
- Market Dynamics: The U.S. auto market finished 2024 with momentum, and despite some uncertainties, the current trajectory is positive, with new-vehicle sales in 2024 finishing near 16.0 million.
- Consumer Sentiment: Consumer sentiment is improving, thanks to lower interest rates and a stabilizing job market, which is expected to sustain auto market growth in 2025.
Strengthening Dealer Partnerships
- Collaborative Approach: Stellantis’ new approach is centered on removing unnecessary limits for dealers and ensuring alignment and success in a competitive market.
- Dealer Feedback: Dealers have responded positively to the company’s promises and commitments, indicating confidence in a successful 2025.
Product and Market Expansion
- New Models: The introduction of new models, including electrified options, will help drive higher volumes in the market.
- Market Share: The company aims to increase market share by focusing on quality, customer experience, and effective inventory management.
Economic and Market Predictions
- Economic Growth: The expected growth of 2.6% in 2025 is in line with the growth potential that is sustainable for the U.S. economy and consistent with growth prior to the pandemic.
- Auto Loan Rates: Auto loan rates have declined, and approval rates are increasing, enabling growing demand and improving affordability.
- Used-Vehicle Market: The retail used-vehicle market is also expected to grow, with used retail sales likely reaching 20.1 million units, marking the strongest performance for used vehicles since 2021.
Electrification and Market Trends
- Electrified Vehicles: The U.S. market will see roughly 15 all-new EVs added in 2025, driving higher volumes in the market and further growth in electrified vehicle sales.
- Market Share: Electric vehicles will account for approximately 10% of the market total in 2025, up from roughly 7.5% in 2024.
- Consumer Behavior: Consumers are deciding to buy before policy changes are enacted, and state-level incentives are countering potential federal cuts, contributing to EV growth.
Stellantis’ Strategic Initiatives
- Advertising and Incentives: The company will maintain competitive and predictable incentive programs and increase advertising efforts to boost consumer engagement.
- Product Actions: The introduction of new models and powertrains will support dealers and meet evolving customer needs.
Dealer Partnerships and Market Dynamics
- Dealer Sentiment: Dealers have expressed optimism following the meeting, emphasizing the leadership team’s dedication to collaboration and mutual success.
- Market Trends: The automotive market is expected to see a positive economic outlook in 2025, with new-vehicle sales forecasted to reach 16.3 million units, a modest increase from 2024.
